Today I thought that it might be a good idea to photograph scenes and events relating to Easter so I visited Merrion Square and I discovered that Cadbury had organised a family friendly Easter Egg hunt in aid of a charity but something caught my attention by its absence. There were all sorts of posters, notices, balloons and signs but nowhere did I see the word ‘Easter’.

I checked online and Barnados described the event as “Cadbury Easter Egg Hunt in Support of Barnardos!” while Cadbury described the event as “Join The Egg Hunt Fun This Easter”. Not a huge difference but then I came across the following: Cadbury's, a leading chocolate manufacturer, is denying that the word “Easter” has been dropped from the packaging of their famous chocolate eggs this year in an attempt to market their products in a more secular way. A spokesperson from Cadbury’s has explained to the media that “Easter” was not prominently displayed on the chocolate egg packaging because they felt that “Easter” was implied by the product itself, denying that it was down to political or religious correctness.

“Most of our Easter eggs don’t say Easter or egg on the front as we don’t feel the need to tell people this – it is very obvious through the packaging that it is an Easter egg,” said the spokesperson.